About Us
‘NP Group is a provider of international resource solutions within two keys areas: Technology & Communications (ICT) and Education. The business was founded on its knowledge and relationships within the technology industry. Indeed, many client relationships span 10 years or more.’
Chris Cooke, Group CEO
Since our first full year of trading in 1999, the NP model has enabled the group to outperform average market sector growth (tracked against the OVUM HOLWAY ITSA index) every year without exception.
The NP directors each have track records in technology-based recruitment which span at least 15 years. The team consists of CEO Chris Cooke, CFO Sugi Sugunasingha, and fellow directors Sanjay Naik, Mark Alborough and Tom Smith. They have historically worked together within two staffing organisations in the technology sector through successive booms and recessions, and yet both organisations have consistently sustained above-market-average growth.
People often ask why NP Group has consistently outperformed average market growth. What makes it different? The directors believe that it is a formula which marries 5 key factors in a model which is applied throughout the group:
1. People First
NP Group markets itself on the basis that its clients cannot be the best without the best people. It therefore aims to employ those people in every sector in which it operates, and thus seeks out individuals who demonstrate knowledge of specific niches as well as creativity, determination, vision and entrepreneurial flair.
2. Results-Driven
Although NP Group operates in diverse markets, it fosters and promotes a high-energy consultative culture throughout the firm. Teamwork and high achievement are encouraged, rewarded and celebrated at every level. Importantly the group has no bureaucratic middle-management to draw salaries without contributing revenue, which enables it to operate a remuneration structure that attracts the best consultants available.
3. Adding Value to Relationships
Since 2000 NP Group has developed a high-value campaign-based international sales engagement model that has successfully delivered successive campaigns across Europe, North America, the Middle East, Asia and Australia. This capacity to deliver rests on an ability to foster good relationships with clients, relationships which enable NP Group to add value as trusted advisors from the initial briefing onwards.
4. Proactive Identification of Candidates
Candidates with in-demand skills can be extremely difficult to source. Yet NP utilises its knowledge of niche markets to pro-actively identify candidates using targeted headhunting and networking. This approach is employed throughout the group for all assignments, whatever the skills required, for both contract and permanent vacancies.
5. Focusing on Candidate-Driven Markets
NP Group sources and supplies the highest quality talent in candidate-short markets, employing a model that has proven to be robust and transferable to any geographical, commercial or industrial sector.
The Future
NP Group has passed many commercial and professional milestones on what has already been an exhilarating journey. Today it is physically located in new architect-designed offices in central London yet simultaneously its branding is broadcast through a virtual presence - as is demonstrated by this website. But the future beckons, and NP Group is an ambitious organisation with an agenda that will enable it to achieve dominance in the specific niche markets that it serves.
